Coffee Circle · Brand Type — Primary Typeface

Circle
Sans

A geometric sans serif in nine weights, roman and italic, drawn as one variable font. Albert Sans as the team has always used it, with a redrawn Q, a new ff ligature, the drip mark, and the long-stem g and open ampersand set as defaults.

R to re-pour

Family01
Family name
Circle Sans
Classification
Geometric Sans
Weights
Thin 100 → Black 900
Styles
Roman · Italic
Based on
Albert Sans v1.25
Original designer
Andreas Rasmussen
Licence
SIL Open Font License 1.1
Defaults
long-stem g · open &
Character set02
Uppercase26
Lowercase26
Uppercase accents108
Lowercase accents110
Numerals19
Currency & math40
Punctuation & symbols64
The typeface is variable — click for another coffee03
Limu
wght 100900
Yirgacheffe
wght 100900
What changed04
Q

A new tail

The centred vertical bar read as the Quake logo. It is now a diagonal stroke crossing the bowl, held at a fixed −52° so the angle never drifts with weight.

g

Long stem by default

Previously tucked away in ss02. The accented forms — ğ ĝ ġ ģ — follow automatically.

&

Open ampersand

The “et” form, previously ss04, is now the default and keeps its own width and kerning.

ff

A tucked ff

Drawn after the fi: the fi’s own first f, one fused crossbar, and a second f planted where the fi plants its i. Albert Sans has no ff.

Try it05
In use — coffeecircle.com/about-us06
Display60 · 600

A specialty coffee roastery from Berlin, and a pioneer of direct trade since 2010.

Headline38 · 550

Specialty coffee, made for each and every one of us: from extraordinary beans to simply good coffee.

Heading30 · 520

Our direct trade principles: direct, on the ground, long-term and, above all, transparent.

Subhead24 · 450

The quality of a coffee does not just depend on variety and roast. It begins with how it is grown and the conditions it is produced under, a path you can follow transparently with us.

Body19 · 400

At Coffee Circle, we offer the world’s finest coffee and equipment. We source directly from coffee growers and pay high prices for high-quality coffee, and we treat people how we want to be treated. Since 2016 we have roasted in our own roastery in Berlin-Wedding, where experienced roasters bring every variety to perfection. We serve and ship freshly every day to deliver the best flavour experience, and we make the big world of specialty coffee easy for you: a broad portfolio for every way of brewing, a hand-picked selection of equipment, and a knowledge base and coffee finder to help you choose.

Small15 · 400

We promote positive social change in coffee-growing regions, support research to make coffee farming more climate-smart and secure the income of coffee farmers and their families for generations to come. Through the Coffee Circle Foundation we invest one euro per kilogram of coffee sold in projects for clean drinking water, sanitation and sustainable farming, all designed to carry on long after we have left. Since 2010 that has added up to several million euros.

Caption12 · 450

Coffee Circle was founded in 2010 in the spirit of discovery and change, before anyone bought coffee online or spoke of social business. Our own roastery followed in 2016 and the first café in Berlin in 2019. In 2026 the Specialty Coffee Association honoured the model with its Sustainability Award.

Figures07
2010
Founded
2016
Own roastery
2019
First café
100+
Employees
25
Countries

Figures are proportional, and there is no tabular set. The digits are close enough in width that a column of prices lines up the way it always has.